Yves Béhar Yves Béhar is the founder of fuseproject, an integrated design firm dedicated to the development of the emotional experience of brands through story-telling. The diverse experience and mediums practiced by the fuseproject design teams span products, fashion, graphics, packaging, environments and strategy. Béhar’s designs and creative positioning is contributing in areas as diverse as technology, sports, lifestyle and fashion, for clients such as Birkenstock, Herman Miller, MINI, Nike, Microsoft, Hussein Chalayan, Toshiba, Haasprojekt, Hewlett Packard, PUIG and Philou. Prior to founding fuseproject in 1999, Béhar held the position of design leader at frogdesign and Lunar design in Silicon Valley, developing product identities with clients such as Apple computers, Hewlett Packard and Silicon Graphics. Béhar studied industrial design in Europe and the US, and holds a B.S. of Industrial Design from the Art Center College of Design.

"GAIA&GINO is a pioneering and spirited collection of expressive ideas.  For me, GAIA&GINO represents the best of the Ottoman tradition of openness towards diverse formal visual styles, and on a more personal level, a creative friendship that I hope will result in objects that trigger human-play."